Media Buyer
What is a Media Buyer?
We’re the people who make sure ads appear in the right places at the right time and for the best price. “Media” includes spaces like social media, websites, streaming services, TV, podcasts, radio, and apps. We spend our days working with these platforms, managing budgets, launching campaigns, and tracking results to help brands reach the right audiences. We usually work closely with Media Planners, creative teams, and clients to make campaigns successful.
“I’m a curious person and I don’t settle for the first answer I see – I keep digging for more. I love exploring data and trying to understand why people do and say the things they do. We live in a world with more data than ever, and combing through it is pretty exciting.”
Regina A.
This is what I do most days…
I work with media companies and platforms to buy ad space, manage budgets, and make sure campaigns get the best value.
I set up and manage campaigns across media channels liek social media, websites, streaming services, podcasts, and TV.
I track campaign performance, study results, and make updates to improve how ads perform and who they reach.
In their own words:
Thinking about becoming a Data Scientist?
Explore some of the skills you’ll need to prepare for the role.
- Ability to collect, analyze, and interpret data to produce insights
- Presentation skills
- Communication skills
- Educational background in finance, business, or marketing
- Ability to use different analytical software like Excel, Google Analytics, Power BI
If you think a job as an Media Buyer might be right for you, print off your Jobs Report and take it to a parent, teacher or guidance counsellor and talk about what your next steps should be.