Data Analyst

What is a Data Analyst?

We’re the people who find clues in the data. We crunch numbers and examine patterns to find out why people behave like they do, and then we apply those patterns to advertising so that it works better. You could say we’re professional puzzle solvers.

“I’ve always been a huge fan of math, analytics, and what they can uncover. While completing a chemistry degree at university, I started shifting my focus to analytical chemistry through my research project and enjoyed every second of working through the data.”

Brendan M.

This is what I do most days…

I look through various forms of data to uncover trends and insights.

I analyze...

I assemble dashboards and worksheets as a way of visualizing data in eye-catching ways.

I design...

I perform quality assurance on new or existing pages to ensure all website interactions are being properly recorded.

I review...

In their own words:

Success means different things to different people. The only person that can define what it looks like for you, is you. That definition will change as you grow, but being happy is usually the common denominator.


Julia C.

My skills that have really lent themselves to this role are: curiosity, the ability to connect the dots with numbers, thinking creatively, and attention to detail. I’m very independent and love that I can just do my work and figure things out on my own.


Mary H.

I love the creativity that comes with marketing and advertising, but I also thoroughly enjoy working with numbers and analyzing data to drive insights. Choosing a role that lets me explore both the creative and analytical sides of the industry was a no-brainer.


Julia C.

Thinking about becoming a Data Analyst?

Explore some of the skills you’ll need to prepare for the role.

  • Ability to collect, analyze, and interpret data to produce insights  
  • Presentation skills 
  • Communication skills  
  • Educational background in finance, business, or marketing  
  • Ability to use different analytical software like Excel, Google Analytics, Power BI  

If you think a job as a Data Analyst might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.