Content Writer/Copywriter
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What is a Content Writer/Copywriter?
We create compelling and persuasive content for PR campaigns. Our words shape narratives, capture attention, and help build positive brand perception.
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“PR is all about storytelling, and telling those stories begins with words. As a writer, we get to craft the narratives that earn the media coverage everyone remembers.”
Jonathan F.
This is what I do most days…
I understand the key messages, industry trends, and competitor landscape.
I create engaging and persuasive content for PR campaigns and materials.
I meticulously review and refine content, ensuring that copy is clear, consistent, and reflects the brand.
In their own words:
Thinking about becoming a Content Writer/Copywriter?
Explore some of the skills you’ll need
to prepare for the role.
- Ability to craft narratives and connect with audiences.
- Excellent writing skills
- Ability to conduct research and analyses
- Ability to come up with fresh ideas
- Ability to collaborate with a team or work independently
If you think a job as a Content Writer/Copywriter might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.