PR & Earned Media Specialist
What is a PR & Earned Media Specialist?
We manage public relations campaigns, secure valuable media coverage, and craft narratives. By building relationships with the media, we shape public perception and create buzz.
“I feel incredibly fortunate to learn and grow in such a dynamic environment. We are moving at the speed of culture, and finding creative ways to elevate our storytelling, making every day feel different and exciting!”
Sarah H.
This is what I do most days…
I analyze target audiences, identify key messages, and plan effective communication tactics that maximize impact.
I craft persuasive press releases to generate media interest and secure coverage.
I build relationships with journalists and influencers to develop a reliable circle of media contacts.
In their own words:
Thinking about becoming a PR & Earned Media Specialist?
Explore some of the skills you’ll need
to prepare for the role.
- Excellent communication skills
- Relationship building skills
- Ability to find unique angles and craft narratives
- Ability to keep up with social media trends
- Adaptability and quick-thinking
If you think a job as a PR & Earned Media Specialist might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.