PR & Earned Media Specialist
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What is a PR & Earned Media Specialist?
We manage public relations campaigns, secure valuable media coverage, and craft narratives. By building relationships with the media, we shape public perception and create buzz.
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“I feel incredibly fortunate to learn and grow in such a dynamic environment. We are moving at the speed of culture, and finding creative ways to elevate our storytelling, making every day feel different and exciting!”
Sarah H.
This is what I do most days…
I analyze target audiences, identify key messages, and plan effective communication tactics that maximize impact.
I craft persuasive press releases to generate media interest and secure coverage.
I build relationships with journalists and influencers to develop a reliable circle of media contacts.
In their own words:
Thinking about becoming a PR & Earned Media Specialist?
Explore some of the skills you’ll need
to prepare for the role.
- Excellent communication skills
- Relationship building skills
- Ability to find unique angles and craft narratives
- Ability to keep up with social media trends
- Adaptability and quick-thinking
If you think a job as a PR & Earned Media Specialist might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.