What is a Strategist?

We’re the people responsible for the implementation of marketing strategies. We ask questions and use data and research to identify new marketing opportunities, and develop innovative concepts to promote brand awareness.

“When I was younger I had no idea what the advertising industry was. I started off in public relations, then took a job in video production, then influencer relations, and now I’m in strategy. With each step, the path became much more clear. Even winding roads have straightaways.”

Rylee S.

This is what I do most days…

I take the time to find out what’s happening in our culture and it allows me to develop strategic recommendations that resonate with consumers.
I read...

Whether it’s a brand manifesto, creative brief, or even a client email, I use every piece of writing to showcase our agency’s strong communication skills.

I write...

Advertising is a team sport and the best ideas come when diverse minds work together, so I take the time to book brainstorms, which allow us to refine existing ideas or come up with new ones.
I collaborate...

In their own words:

This job is 95% communication. I love being given new and energizing opportunities every day to ask questions (sometimes the beefy, intimidating ones), and taking the time to think critically about the answers. I get to connect people with shared needs, wants, and desires to help solve real world problems.


Rylee S.

Most of my work starts with data analysis, and trying to understand the story that’s being told by the data. I then leverage those findings for whatever specific project I’m working on, whether I’m pulling insights or making SEO recommendations.


Edward L.

I’ve always been interested in how people behave. Now I spend my time asking questions and figuring out consumer habits, and then translating all that into an insight for our creative teams. I’d sum up this job as cerebral 🧠, inquisitive 🕵, and all about making connections 🕸.


Fang Y.

I actually first started out as a copywriter. But my love for thinking, creativity and writing still come in handy in this role.


Marcio B

Thinking about becoming a Strategist?

Explore some of the skills you’ll need

to prepare for the role. 

  • Be both a creative and analytical thinker  
  • Excellent communication skills 
  • Strong presenter  
  • Research and develop marketing plans  
  • Be able to identify market trends  
  • Background in marketing or business 
  • Understanding demographics and able to target projects to appropriate audiences 
  • Manage large scale projects with different components  
  • Work collaboratively across different departments 
  • Knowledge of how different social media platforms are used 

If you think a job as a Strategist might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.