What is a Community Manager?
We’re the voice and moderator of a brand’s online presence. We monitor social media channels to build a community of followers, handle support questions, and increase engagement.
“My job is all about research 🤓, encouraging 👍, and listening👂!”
This is what I do most days…
I engage with customers and answer their inquiries across our brands’ social pages.
I curate content for social posts to prepare for our monthly content calendar.
I check the performance of our social content to help guide us in determining the best type of content that appeals to our audiences.
In their own words:
Every day is a different day! It can be challenging, and a mix of problem solving and customer service, but it’s always about listening and communicating.
I chose this role because I love to communicate and engage with users online. Advertising is an exciting industry, and it continues to grow and evolve. Plus, I really value the team that I work with; we inspire each other and have fun doing our jobs.
I always had a passion for social media. When I was younger I started a blog and amplified its impact using social media, which grew my passion even more.
Thinking about becoming a Community Manager?
Explore some of the skills you’ll need
to prepare for the role.
- You enjoy helping and interacting with others
- Excellent interpersonal and communication skills
- Ability to maintain a cohesive brand tone across different social media and online platforms
- Knowledge of different social media platforms and their users
- Ability to track brand engagement, social media statistics, grow follower count and brand awareness
If you think a job as a Community Manager might be right for you, print off your Job Report and take it to a parent, teacher or guidance counsellor to talk about what your next steps should be.